With Valentine’s Day around the corner, there is talk of hot date locations, meal deals and, of course, flowers for that special someone. In the agriculture industry though, February is also known as “I Heart Beef” month. Whether a prime or “choice” cut of meat, beef seems to be a popular pick for that special someone in and out of the agriculture industry.
“What better way to say I love you than with a sizzling steak?” Kaity Kerwin, Director of Communications for the Missouri Beef Industry Council, said.
According to a survey fielded by the Pelegrin Research Group “more than 51 percent of Americans surveyed believe serving steak to someone best says ‘I love you’ more than all other proteins combined.” Furthermore, “men say they have eight times more chemistry with steak than they do with chicken.”
Morgan Kueckelhan, junior Animal Science major at MU, said her ideal Valentine’s Day dinner is a rib-eye steak with a side of mashed potatoes.
“I really don’t care about flowers I would much rather have a steak dinner” said Kueckelhan. “It’s not just the meal, it’s the quality of time you spend together while enjoying the meal.”
“I Heart Beef” month is being promoted by student groups on campus. The Mizzou Beef Club hosted a hamburger lunch in the Animal Science Research Center and Mizzou Collegiate CattleWomen handed out beef valentines around campus.
“Cattlemen work hard all throughout the year to put a high quality steak on our plates, so promoting beef and eating a steak for Valentine’s Day is a great way to support our farmers” said Kueckelhan.
“Beef is a great source of zinc, iron and protein, and there are 29 lean cuts of beef with only 154 calories per 3 ounce serving.” Kerwin said. “Not only does beef say ‘here have this delicious meal’ but it also says ‘I care about you and your health.’”
University of Missouri students show their appreciation for beef.
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